Peli pelts the movie-goer with popcorn flicks that seemingly pop out of the darkest recesses of the imagination, insidiously inspired by the unknown.
Take "Insidious" -- if you have the lights on.
Opening the film in Philadelphia and elsewhere on April 1, Peli as producer rightfully fools audiences into thinking that his heart is in the right place, even as theirs jump out of their bodies. In "Insidious," the fright fan is taken inside a couple's home where their child lies sadly, inexplicably comatose.
It's the audience who's about to lose sleep over why.
"I like films that scare people," Peli says simply.
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